Friday, September 28, 2012

What's in a Name?

I just spent three days traveling the mid-west visiting customers old and hopefully new, and loved talking plants and business with all of them. Most were upbeat despite the weather, economy and whatever else business or life throws at them. I even found a customer in Kansas who's numbers were up from last year (there's hope yet).

One of the more astonishing things I came across was a tulip blend called "Red, White and Blue". Who knew there was a blue tulip? There had top be because the picture on the package had a blue tulip. Well as soon as I got back to the office I had to do a search to see for myself since I knew I could sell one, lot's of them if this was true. What did I find? Lot's of things, a company named "The Blue Tulip", a website espousing the virtues of blue dyed tulips for floral designs, but most notably a website/blog with quite a few rather upset consumers who were as excited as I was to see blue tulips in a package but were upset when they found out the color was not even close to true blue.

Yes, I am being rather facetious with the last paragraph as I know that right now there is not a blue tulip, that doesn't mean it can never happen, but only time will tell. Misleading as some of these names are though is something that frosts even me to no end. Creating a package that shows a blue colored tulip REALLY frosts me. One way to bring about real distrust is to try and deceive a consumer with advertising, yes to me even naming something that isn't a reality is deceipt as well. There are times when in the color world there can be differing opinions as in fuscia, mauve and teal. In fact if you do a search on the internet of "Shades of blue" you will find that there are, according to one, 65536 that the eye can see. With at least 52 shades with given names. And if you think there is a pink daffodil, just ask me and I will tell you, it doesn't look pink to me. I'll just leave it at that.

Monday, September 24, 2012

Keep it simple!

I often advise both consumers and landscape contractors that when putting together bulb combinations that if you are not sure, to always keep it simple. Here is a great example of the basic tulip colors red, yellow and purple. I happen to think that this simple combination can be the most striking from a distance.

At DeVroomen we named our red, yellow and purple blend "Royal Oxford". We even have it in retail packages this year.

Michigan Ave., Chicago
Simple yet vibrant